Perfecting the art of persuation, Nick Naylor (Aaron Eckart) has one of the most difficult jobs around – telling people that smoking is good.
He meets his M.O.D (Merchants of Death) Squad selling alcohol and firearms regularly. They compete on who can achieve better sales target ie who can 'kill' more people. He works with movie agent Jeff Megall (Rob Lowe) to get celebrities like Brat Pitt to smoke in movies ie product placements. No, he is not full of crap. In fact, he makes sense.
If you are a conservative, you may sneer at the title "Thank you for smoking". There is never a better way than reverse psychology. Nobody will watch a movie called "Smoking causes cancer", right? The movie’s cynical, sarcastic, hilarious and intelligent (hmm… reminds me of someone).
Somebody from HPB should watch this. The art of persuasion is not about placing bleeding brains in front of boxes, or using talking bunnies and chameleons.
Thank You For Smoking – A sophisticated and smart comedy finally.
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